Entering the Online World
Establishing the YouTube Channel
In 2009, Venus’s YouTube channel was launched, where she began posting makeup and fashion videos. Her unique appearance and style quickly attracted a large following, solidifying her “living doll” image. The channel’s success was a direct result of Margaretha’s strategic planning, ensuring that Venus’s image was carefully curated and presented to attract maximum attention from a global audience.
Mother’s Behind-the-Scenes Control
Margaretha was the main planner and director behind these videos. She decided on the content, shooting angles, and release times, all to maximize the attention and revenue from Venus’s image. This behind-the-scenes control meant that Venus had little to no say in her own creative process, making her more of a puppet in her mother’s elaborate scheme rather than an independent content creator.
